What is on page SEO , on website SEO, User behaviour, social reference and local.

Ranking Factors

Ranking factors include (for each page) …

On the page

• How often the keyword - for example, cars - is used on the page

• Do the keywords appear in the page title and the URL of the page?

• Does the page include synonyms (words that have a similar meaning) for the keyword?

On the site

• Is the page from a high quality website, or is it low quality or spam?

• How many links from other pages and sites point to the page (and how important are those links)?

• The use of the search query (keywords) in the anchor text of any links pointing to a page. Anchor text is the actual words you click when following a link.

User behavior

• The percentage of searchers that click through (click through rate – CTR) to each listed page.

• The percentage of searchers that, once they have clicked through to a page, come straight back to the search results.

Social reference

• How much (and by whom) a page is referenced on social sites like Facebook, Twitter and Google+.

• Whether or not others in a searcher’s social network have shown a preference for a page (giving personalized results).

Local

• The location of the searcher, the web page and its business if it’s deemed the search query deserves a local result.